CanMarNL_Overzicht van de workshop

INTRO

Bevraging omtrent voorkennis Canva / verwachtingen workshop
De toekomst van design: Film Gerd Leonhard “Exponential change”.
Waarom kopen mensen?
– Bevraging omtrent emoties en koopgedrag.

JUST DO IT?

Bepalen van de merkstrategie
De positioneringskubus
Samenvoegen van de identiteit
Basisregels voor succes
OPDRACHT: Maak een plan + bevraging ‘Merkidentiteit en communicatieplan’

DESIGN & TOOLS

OPDRACHT: Jouw account
Canva en kleuren
Wat vertellen letters?
OPDRACHT: Jouw huisstijlgids
Design: de basis.
Wat kan beter?

CANVA ONDERDELEN

De Home-pagina
Sjablonen
Afbeeldingen aanpassen
OPDRACHT: Jouw merk

EINDOPDRACHT: maak een bedrijfspresentatie

EINDBEVRAGING

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