SEO gaat om niet-betaalde zoekresultaten (organisch).
Deze staan opgelijst net onder de advertentie-resultaten.
Ranking van organische resultaten is op basis van relevantie en goede SEO.
SEO heeft meer kans op klikken met doorverwijzing naar de website dan een betaalde advertentie via Google Ads. SEO is de enige manier dat opbrengt op lange duur (indien goed opgesteld).
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