SEO vs SEA -> Scenario: “Je wil de wedstrijd voor beste pompoenkweker winnen in 2030”.
Strategie A heeft een hoog kostenplaatje en is een kortetermijnstrategie waar weinig “moeite” voor nodig is. Gelijkaardig aan SEA.
Strategie B heeft een laag kostenplaatje en is een langetermijnstrategie waar meer “moeite” voor nodig is. Gelijkaardig aan SEO.
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