SEA gaat om betaalde advertensies die bij de zoekresultaten bovenaan verschijnen.
Deze kunnen we opdelen in “Google ads” en “Google Shopping”.
Bemerk: er staat telkens bij “advertentie” als het om betaalde zoekresultaten gaat.
Adwords zijn gelijkaardig aan normale resultaten.
Google Shopping geeft meer informatie (afbeelding, prijs, leverancier, beoordelen, kortingen, …).
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