AMP (Accelerated Mobile Pages) was een project van Google als tegenhanger aan Facebook Instant Articles.
Het idee is dat mensen afhaken als het te lang duurt om de pagina te laden, en dat er kleine mini-pagina’s worden voorzien.
Vooral voor nieuwssites kan dit interessant zijn. Het is nooit populair geworden (en vraagt dat je twee versies aanmaakt van elke pagina): de normale pagina en een snel laadbare mini-versie van de pagina.
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